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“Build it, and they will come” as they say. But we believe in building it, nurturing it, engaging them, and they may come & stay.
Search Engine Optimization
Client : Mahindra Manulife is an investment platform for Mutual funds offering wide range of investment solutions across India. The company is a joint venture of Mahindra & Mahindra Financial Services Limited and Manulife Investment Management (Singapore) Pte. Ltd.
Objective : Mahindra Manulife aimed to enhance their organic visibility, improved keyword ranking and higher Click Through Rate
The Solution:
Keyword Research: Conducted comprehensive Keyword analysis, focus on long-tail keywords with lower
competition but higher conversion potential.
Enhance User Experience: Improve website loading speed to reduce bounce rates, implement clear calls to action and optimize website for mobile devices to cater to the growing mobile user base.
In-Depth Content Analysis: Optimized in-depth and engaging content for relevant keywords to enhance search visibility and to improve user engagement time to reduce bounce rate.
The Result:
Organic Traffic Growth: The sessions grew by 68.16%, which complements the user growth. This indicates users spending more time engaging with multiple pages.
Improved Keyword Ranking: The keyword ranking out of 100 saw an 84.78% improvement, showcasing the effectiveness of the focus keyword mapping strategies.
Bounce Rate: The bounce rate remains within a healthy range of 10.90%, indicating that most users find the content valuable.
Average Engagement Time per Session: The average engagement time increased by 10.26%, showing that users find the content quality more relevant and engaging.
How SEO Content Strategy Triggered Clicks, Impression & Position for Pepe Jeans London India Website in 4 Months
Client : Pepe Jeans London (India) are an iconic brand that is synonymously associated with denim and limitless creativity. Born in 1973 on the streets of Portobello, worn in the world today
Challenge : To increase the number of Clicks & Impression
To improve the keyword position
Solution : Optimizing Meta Title and description with unique content with focus keywords
Optimized a unique content strategy that helped to keep the page updated every month.
The use of hyperlinks to the keywords related to the focus product increased the overall internal linking.
This helped us to improve the visibility of search results as per user queries.
Result:
254% increase in impression
78% increase in clicks
27% improvement in position
How Strategy Fueled Traffic & Rankings for Sandu Pharma Ayurveda Products
The Client : Ayurveda Products for
wellness over 125+ years
Challenge : Low brand awareness of the Ayurveda brand present online
Result:
Keyword Rankings:
• Overall Top 10: +55.8% (616 → 960).
• Non-Branded Top 10: +63.1% (545 → 889).
SERP Performance:
• Clicks: +91.6% (17K → 33K).
• Impressions: +91.4% (721K → 1.38M)
Solution:Update the category page with Ayurveda specific keywords
Content plan over cluster topic and align with Google E-E-A-T and YMYL.
Optimizing footer content & blog page with seasonal topic, current trends and AI answer
Interlink to category page & product and vice versa.
Client : DHL— Mumbai Indians IPL
Category : Logistics
Concept: During the IPL season, ad campaigns featuring cricketers dancing and singing on green screen backgrounds are ubiquitous. However, when tasked with creating a unique campaign proposition for DHL with Mumbai Indians, we decided to break the mold with #ThatsMyGame. This campaign had cricketers asserting that their game is cricket, not dancing or singing.
But we didn’t stop there. Capitalizing on the same shoot, we crafted a second campaign: ‘Dil Se Indian.’ This campaign showcased the indomitable spirit of the Mumbai Indians, capturing the essence and pride that lies in the heart of every Indian. We also subtly integrated the strengths of DHL, ensuring that the videos traveled easily across social feeds, maximizing engagement and reach.
But we didn’t stop there. Capitalizing on the same shoot, we crafted a second campaign: ‘Dil Se Indian.’ This campaign showcased the indomitable spirit of the Mumbai Indians, capturing the essence and pride that lies in the heart of every Indian. We also subtly integrated the strengths of DHL, ensuring that the videos traveled easily across social feeds, maximizing engagement and reach.
To give our clients ideas that will send their head spinning and execute it with the same passion that we displayed while selling it to them. Also, to pick up their phones on some Saturdays with a smile.
Service
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