There’s an old saying you might have seen floating around the internet that states, “Those who tell the stories rule the world”.
Don’t get us wrong. We may not aspire for world domination, but we are thinking more of a…legacy.
Lights, Camera, TSBI!
FLASH TRADE BY ICICI DIRECT
Category : Banking
YES TO UDHAAR WITH ICICI DIRECT MTF
Approach: When it comes to trading there’s always a belief that it’s for the experts and for the monetarily affluent, to break that stigma and to take a relatable route to bring out the core messaging of ICICI DIRECT MTF which allows users to trade on credit, we drew inspiration from the age old ‘Aaj Nagad, Kal Udhaar’ saying of the kiranawalas of India who are totally against giving credit and tied it back to trading with ICICI Direct MTF
Concept: The lack of money should never be a reason to lose on important opportunities. We drew this message through the portrayal of a funny yet khadoos Kirana Wala and a simpleton guy who wants to buy groceries but his empty pockets don’t allow him to, neither the ‘Aaj Nagad, kal udhaar’ policy of the kirana wala but ICICI DIRECT MTF is different, never miss an opportunity with ICICI DIRECT MTF is the message we nailed through the portrayal.
Client : ICICI Direct
Category : Banking
YES TO UDHAAR WITH ICICI DIRECT MTF
Approach: When it comes to trading there’s always a belief that it’s for the experts and for the monetarily affluent, to break that stigma and to take a relatable route to bring out the core messaging of ICICI DIRECT MTF which allows users to trade on credit, we drew inspiration from the age old ‘Aaj Nagad, Kal Udhaar’ saying of the kiranawalas of India who are totally against giving credit and tied it back to trading with ICICI Direct MTF
Concept: The lack of money should never be a reason to lose on important opportunities. We drew this message through the portrayal of a funny yet khadoos Kirana Wala and a simpleton guy who wants to buy groceries but his empty pockets don’t allow him to, neither the ‘Aaj Nagad, kal udhaar’ policy of the kirana wala but ICICI DIRECT MTF is different, never miss an opportunity with ICICI DIRECT MTF is the message we nailed through the portrayal.
E-ATM by ICICI Direct
Approach: Rather than building a traditional narrative around a product which is the common advertising route, we built a character who needs to be rescued from the curse of waiting. Intezaar Sharma based upon an insight from Murphy’s Law i.e. ‘whatever could go wrong, will go wrong’ is always told ‘Kal aana’ all his life until ICICI E-ATM offers him instant withdrawals within 5 minutes. An interesting mix of music and visual aid lends to the strong character of Intezaar Sharma in this ad for ICICI DIRECT.
Concept: Murphy’s Law state whatever can go wrong will go wrong and that is the curse of ‘Intazaar Sharma’s’ life. He’s rejected everywhere and is told to wait all his life, that is until ICICI DIRECT E-ATM enters his life with their instant withdrawals on trading in only 5 minutes.
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