Your digital footprints speak volume. Not having an ‘online image’ is also considered as an ‘image’. Your reputation precedes wherever you go, a brand must make it a topmost priority to build a credible brand identity.
Positive review can do wonders by not only increases the conversion rates but also by improving search rankings on search engine platforms whereas a negative or no review at all or even the unresponded review can create diffidence in the mind of the prospective customer about the brand’s reliability and that is where Online Reputation Management (ORM) comes into play.
