Communication challenge: Building familiarity for an unknown oil category and build it as a healthy alternative. Build on it’s strength of it’s Canadian heritage

Insight: Canola helps fight cholesterol and aims at being a healthy alternative to olive oil. But unlike olive oil it is fantastic for Indian style of cooking

Outcome: Healthy oil leads to a healthy you. A healthy you gives you the opportunity to do more… it allows you to say ‘CAN’ to everything