Account Executive

Experience Required: 0 to 3 years

Key Responsibilities

• Implement social media solutions developed by the strategy team for clients on various platforms like networking sites, blogs, etc.
• Collaborate with the strategy team to understand the reasoning behind execution.
• Support TSBI clients and ensure adherence to strategy within the context of each assignment.
• Use tools to measure and monitor social activities – analyze, tweak, and improve content and communications.
• Respond and adapt to changes within social networks, including functionality, methods of engagement, and trends.
• Monitor and present data, trends, successes, exceptions, and other relevant insights.
• Manage social media campaigns, promotions, and day-to-day activities.
• Analyze campaigns and translate data into recommendations for improving social media strategies.
• Maintain a presence on social networking sites and post on relevant blogs.
• Collaborate with the Design team to develop creative assets and ensure social media tools are up to date.
• Ensure timely delivery of projects with regular reports and effective client servicing.
• Be enthusiastic but responsible in your approach.

Skills Required

• Experience in the digital marketing domain.
• Flexibility with the ability to multi-task and adjust to changing priorities and timelines.
• Ability to write engaging web copy in real time that stimulates user interaction and engagement.
• Excellent written and oral communication skills.
• Team handling and team-building skills.
• Strong analytical, planning, and forecasting skills.
• Ability to work under tight deadlines.

Interested candidates may email their résumé to: careers@tsbi.in

Copy Lead

Profile Summary

Our content team consists of skilled professionals responsible for creating everything from blog and article copy to social media content and product descriptions, depending on the client’s needs at any given moment. We are looking for a Manager who will be responsible for delivering content across several digital and social platforms, helping to grow the brand.

Key Responsibilities

• Be part of daily ideation, strategy, and campaign building for various brands across digital platforms.
• Collaborate with the Sales/Pitch team for new business opportunities.
• Lead and train a team of creative writers.
• Supervise and check the copy quality of content produced by junior writers.
• Write creative copies, scripts, pitch copies, and case study content as needed.
• Support the Servicing team during client interactions and provide brief explanations.

Skills, Qualifications, and Experience Required

• Ability to manage a team and work efficiently.
• Excellent communication skills.
• Creative thinking and writing ability.
• Strong attention to detail, negotiation, and communication skills for client and vendor interactions.
• In-depth knowledge of digital platforms.
• Minimum 4 years of prior work experience in the digital and social media industry.

Interested candidates may email their résumé to: careers@tsbi.in

Group Account Head

Experience Required

4+ years of experience, including significant experience in Digital Marketing.

Job Brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

Key Responsibilities

• Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Measure and report on the performance of all digital marketing campaigns.
• Plan and execute all digital marketing efforts, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence across all digital channels.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights to optimize spend and performance based on these insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership for adoption where appropriate.

Interested candidates may email their résumé to: careers@tsbi.in

Graphic Designer

Experience Required

1+ year of experience

Key Responsibilities

• Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design.
• Partner with Copywriter and Creative Director to ideate ways to extend brand campaigns across all channels (TV, social, site).
• Collaborate closely with copywriters to ensure visuals and copy are seamless and deliver on brand messaging.
• Stay on voice, on brand, and on target.
• Adhere to deadlines and timelines, with flexibility to react to real-time opportunities.
• Manage multiple projects effectively and efficiently.
• Stay up-to-date with current design trends, techniques, and processes; seek out and recommend new best practices.
• Work with the analytics team to review and analyze measurement insights to adjust the creative approach as needed.

Software Knowledge

• Photoshop
• Illustrator
• CorelDraw

Interested candidates may email their résumé to: careers@tsbi.in

Media Planner and Buyer

Experience Required

1 to 2 years of experience

Job Brief

We are looking for a Digital Planner/Buyer responsible for working with clients, agencies, sites/publishers, and internal departments to plan, buy, and traffic all digital media, with a strong emphasis on B2B, local, and national sites. Must have search and display advertising experience. The individual should be able to ingest research and data, derive relevant insights, plan the media, and communicate it clearly internally and externally. This role involves overseeing the execution of campaigns from beginning to end and contributing to the growth of the agency’s interactive media capabilities.

Key Responsibilities

• Participate in development and management of effective integrated media plans and buys under Media Director’s supervision.
• Develop objectives, strategies, plans, and presentations.
• Create and manage media partner RFP process.
• Maintain media plans, including budgeting, execution, reporting, optimization, and invoice reconciliation.
• Execute all digital media plans and ensure timely adjustments.
• Produce Creative and Specs Worksheet to keep account and creative teams informed.
• Develop and execute paid search campaigns in Google Ads, optimizing performance as needed.
• Stay informed on industry standards, new media programs, and advise on new ways to reach target audiences.
• Use syndicated research sources for data insights.
• Build strong relationships with media partners.
• Evaluate media opportunities and present plans and POVs clearly.
• Analyze web metrics, report campaign effectiveness to clients, and recommend optimizations.
• Manage all digital media billing and reconciliation processes.

Skills Required

• Strong mathematical abilities are required.
• Detail-oriented and able to multi-task, prioritize, and manage projects efficiently.
• Experience with Google Analytics and other media tools.
• Strong interpersonal, verbal, and written communication skills.
• Proficiency in developing well-written documents and presentations.

Interested candidates may email their résumé to: careers@tsbi.in