There’s an old saying you might have seen floating around the internet that states, “Those who tell the stories rule the world”.
Don’t get us wrong. We may not aspire for world domination, but we are thinking more of a…legacy.
Lights, Camera, TSBI!
Client : Thailand Tourism
Category : Tourism
HOW WE EVOKED OUR AUDIENCE’S WANDERLUST FOR THAI, AND TOURISM
Challenge: Repositioning the brand in the minds of high value customers; a critical but a long drawn exercise because;
• Premium imagery is not Thailand’s core positioning.
• Seen as a mass product with no unique USP or luxury value
• Myths and perceptions that scare the uninitiated
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To give our clients ideas that will send their head spinning and execute it with the same passion that we displayed while selling it to them. Also, to pick up their phones on some Saturdays with a smile.
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